Category: Planning
Studio Plan
Above is a studio plan of how we are going to take pictures of the products we are going to advertise in our magazine. There are two things that will constantly change throughout the day we photograph. That will be the objects we will constantly change on the table and the positioning of the lights.
Twitter and Instagram Accounts
In order to ensure that we can promote our magazine, we created two social media accounts. Both are used by millions of users and are constantly thriving with content. Hence the reason why we decided to use these two social media sites to promote and advertise our magazine. This will help us on attracting our target audience, as demographics typically show that our type of audience are very busy people. We chose these social networking sites/apps as they are widely used by young adults and business personalities, therefore it is the right place to promote Global London as these are the people we want to target our magazine too.
Magazine Flat Plan
Buildings owned by foreign companies/organizations
Battersea Power Station
When the previous Irish owner ran into some financial difficulties, Battersea power station was sold to 3 Malaysian companies. The companies are SP Setia, Sime Derby, and the Employee’s Provident Fund. BPS is located at 188 Kirtling St, London SW8 5BN
The Shard
According to various sources the Shard is currently owned by Qatar and a property management group known as Sellar property group. The state of Qatar currently owns 95% of the Shard whilst, Sellar property groups owns a measly 5%. The Shard is located at 32 London Bridge St, London SE1 9SG
The Gherkin Also known as
http://www.bbc.co.uk/news/business-29988282
http://www.designbookmag.com/thegerkin.htm
Joseph Safra the banking billionaire has expanded his empire in London. In the year 2013, Safra bought the Gherkin skyscraper for £700m.The Syria-born Brazilian is worth an estimated £10.7bn according to Forbes.
The Gherkin’s birth starts in 1992 as an explosive by the IRA was detonated which catastrophically injured the building. The building was then torn down, due to the damage and city officials decided to put a larger tower in its place. However the original design of the building raised fears that it could negatively impact air traffic from Heathrow. Once the original design was some-what pushed away, Norman Foster created the scaled-down version that now sits at 30 St Mary Axe.The construction of the bullet like tower began in 2001 and the Gherkin was finished in December of 2003. Yet, it didn’t open for the after 6months it was done.
In September 2006, the building was put up for sale with a price tag of £600 million. Possible buyers included British Land, Land Securities, Prudential, ING, and the Abu Dhabi royal family. On the 21st February 2007, IVG Immobilien AG and UK investment firm Evans Randall completed their joint purchase of the building for £630 million. Swiss Re booked a gain of more than £300 million from the sale. Since February 2010, Sky News has broadcast its flagship business programme, Jeff Randall Live, from a studio in the building. In addition the top two floors of tower are now available on a private hire basis for events. Deloitte announced in April 2014 that the building was again being put up for sale, with an expected price of £550 million. The current owners could not afford to make loan repayments and general financing structure. In November 2014, the Gherkin was purchased for £700 million by the Safra Group, controlled by the Brazilian billionaire Joseph Safra, who still owns it to date.
The Leadenhall Building
https://www.ft.com/content/4ba06489-7aec-3c9c-b404-fced1b0aca79
https://skyscrapercenter.com/building/the-leadenhall-building/1194
The City of London’s tallest tower is to be sold to Chinese investors after the joint owners of the “Cheesegrater” also known as the leadenhall building exchanged contracts to sell it to China’s CC Land.British Land, which developed the tower in a 50-50 joint venture with Canada’s Oxford Properties, said on Wednesday the building would be sold for £1.15bn.The price for the all-cash deal is 26 per cent above the building’s most recent valuation of £915m last September. The 736-ft high, wedge-shaped skyscraper, whose formal name is the Leadenhall Building, was completed in 2014.The purchase will be the largest so far by a Chinese investor of a UK property .The deal must be approved by the shareholders of CC Land, which is controlled by the western Chinese property magnate Cheung Chung-kiu.
Tower 42
Tower 42 was sold by BlackRock, LaSalle, and the Hermes Property Unit Trust, to a South African tycoon Nathan Kirsh for £282.5m.
Tower 42 was scraped as we felt it didn’t fulfil our criteria in order to be written about in our magazine.
Layers Of London 